T. Rowe Price planLink Magazine
Product Strategy + Content Strategy + Creative Direction
Too many emails, too many topics and too little engagement was the challenge. We knew the content was meaningful, but it was diluted through delivery. We put the clients at the center of the solution in order to address their needs. An editorial magazine format was imagined, and created, to organize content in a compelling, comprehensive and enjoyable experience. Clients raved. This long running, award-winning, publication evolved to meet the needs of clients, including an interactive digital magazine.