Working with the artist and founder, we established a brand identity that has been a timeless representation of the brand. The CGJ identity has remained prevalent across all touchpoints from social media to packaging to the artist’s mark on the back of her bespoke pieces. Pulp has continued to partner with CGJ to develop marketing pieces, story lines and product descriptions all with an eye for what resonates with the audience and is true to the brand—and has maximum bang for buck.