AIGA Baltimore Membership Campaign
Strategy + Creative Development
Come. Sit. Stay. A playful analogy, using the known and highly developed senses of man’s best friend, demonstrated the many benefits of AIGA membership and encouraged participation. Through a series of messages we called out how membership heightens each of your senses and who wouldn’t want more of that. The highly visual and humorous approach cut through the clutter and resonated with a discerning creative community and generated buzz. The Baltimore creative community heard—membership spiked 19% and events sold out.