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T. Rowe Price | Annual Report
Strategy + Experience Design + Creative Development
A singular compelling message and corporate brand line gets straight to the point—Invest with Confidence. The pages unfold to reinforce and demonstrate why. We conceived and developed the company’s annual report experience. This included their first digital version which used extended the corporate narrative through rich media and interaction. The online version provided valuable insights on engagement and reduced the cost by more than 50%
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